Discover

Our research consisted of 7 user interviews with people who send out event details to various groups.

Script: https://bit.ly/3zxh2NI

The answers to the interview questions were then sorted out in an affinity map.

Affinity Map to extract insights

Affinity Map to extract insights

Insights:

We also created empathy maps to be clear on who our senders were. There are three groups of senders, namely full-time parents, organisational users, and the old fashion. I will just showcase the full-time parents' empathy map here as it is the main empathy map that we built for our app.

Full-time Parent

Full-time Parent


Define

In addition to writing the problem statement, we also selected the 4 most important insights and created “How might we” statements to have a clearer idea of the problem we are solving for.

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